Privacy Policy

Mud & Miles Dog Co respects your privacy and is committed to protecting your personal information. This policy explains what information we collect, why we collect it and how we keep it safe.

1. Who we are

Matthew Walley, trading as Mud & Miles Dog Co, provides dog walking, dog running, one-to-one countryside adventures and puppy visits in Child’s Ercall and nearby villages.

Matthew Walley, trading as Mud & Miles Dog Co, is the data controller responsible for the personal information described in this policy.

Website: www.mudmilesdogco.com
Email: mudandmilesdogco@outlook.com
Location: Child’s Ercall, Shropshire.

2. Information we may collect

We may collect:

Your name, home address, email address and telephone number.
Your preferred contact method.
Emergency-contact details.
Information provided through our website enquiry form, email, telephone or social-media accounts.
Information about your dog, including their name, age, breed, behaviour, medical needs, veterinary details and care instructions.
Details of the services you request or receive.
Access and security information needed to collect or return your dog, such as key arrangements or alarm instructions.
Payment and transaction records where applicable. We do not currently take payments through this website.
Photographs or videos, where permission has been given.
Technical website information, such as your IP address, browser, device, pages visited and cookie preferences.

Please obtain permission before giving us another person’s details, such as those of an emergency contact.

3. How we collect information

We may collect information when you:

Complete our website enquiry form.
Contact us by email, telephone or social media.
Arrange a meet and greet.
Complete a client-registration or dog-information form.
Book or receive one of our services.
Visit and use our website.

Some technical information may be collected automatically by Wix and through cookies or similar technologies.

4. How we use your information

We use your information to:

Respond to enquiries.
Arrange meet and greets and provide requested services.
Understand your dog’s individual needs and keep them safe.
Contact you or your emergency contact when necessary.
Communicate with your veterinary practice in an emergency.
Send service updates, photographs or reports.
Manage payments, accounts and business records.
Handle complaints, incidents, insurance matters or legal claims.
Maintain and improve our website and services.
Send marketing communications only where permitted and appropriate.

We will not sell your personal information.

5. Our lawful reasons for using information

Depending on the circumstances, we process personal information because:

It is necessary to take steps at your request before entering into a contract.
It is necessary to provide an agreed service or fulfil a contract.
We have a legitimate business interest in operating safely, responding to enquiries, maintaining appropriate records and improving our services.
We must comply with a legal obligation, including tax and accounting requirements.
You have given consent, for example for certain marketing communications or the use of photographs.

Where we rely on consent, you may withdraw it at any time by contacting us.

6. Photographs and social media

We may take photographs or videos during walks, runs, visits or adventures to provide customer updates. We will ask for permission before using identifiable photographs or videos for our website, portfolio, advertising or social-media accounts.

You may withdraw this permission by contacting us, although this will not affect material already lawfully published.

7. Who we may share information with

Where necessary, we may share relevant information with:

Wix, which hosts and supports our website.
Our email, IT and administrative service providers.
Veterinary professionals or emergency services when required to protect an animal or person.
Insurance providers, professional advisers or legal representatives.
HM Revenue & Customs or other authorities where required by law.

We only share information that is reasonably necessary for the relevant purpose.

Some technology providers may process information outside the United Kingdom. Where this happens, we take reasonable steps to ensure appropriate data-protection safeguards are in place.

8. How long we keep information

We keep personal information only for as long as reasonably necessary:

Enquiries that do not become clients will normally be kept for no longer than 12 months.
Active-client information will be kept while services are being provided.
Client, service, incident and contractual records may be retained for up to six years after the last service where needed for insurance, legal or dispute purposes.
Financial and tax records will be retained for the period required by law.
Marketing information will be kept until you unsubscribe or withdraw your consent.

Information that is no longer required will be securely deleted or anonymised.

9. How we protect information

We take reasonable steps to protect personal information from loss, misuse, unauthorised access, alteration or disclosure. Access is limited to people and service providers who need the information for legitimate business purposes.

Please avoid sending door-access codes, alarm details or other sensitive security information through an unsecured public message.

10. Cookies

Our Wix website may use essential cookies to make the site work correctly. It may also use optional analytics, functional or marketing cookies where these features are enabled.

Where required, you can accept, reject or manage non-essential cookies through the website’s cookie banner. Please see the cookie settings displayed on the website for further information.

11. Your rights

Subject to applicable data-protection law, you may have the right to:

Ask for a copy of the personal information we hold about you.
Ask us to correct inaccurate or incomplete information.
Ask us to delete your information in certain circumstances.
Ask us to restrict how your information is used.
Object to certain uses of your information.
Ask for certain information to be transferred to you or another organisation.
Withdraw consent where processing is based on consent.

To exercise a right, email mudandmilesdogco@outlook.com. We may need to verify your identity before completing a request.

12. Complaints

Please contact us first if you have any concerns about how your information has been handled.

You also have the right to complain to the Information Commissioner’s Office:

Website: www.ico.org.uk
Telephone: 0303 123 1113

13. External links

Our website may contain links to social-media platforms or other third-party websites. Those organisations operate under their own privacy policies, and we are not responsible for their privacy practices.

14. Changes to this policy

We may update this policy when our services, website or legal responsibilities change. The latest version and revision date will be displayed on this page.